Company Profile

Company name

Moneytree Financial Technology Pty Ltd
(ABN 97 611 531 107)

Locations

Sydney office

Levels 4 & 5 Wynyard Green, 11 York Street, Sydney NSW 2000, Australia

Tokyo head office

Moneytree KK

Castalia 2F, 3-13-3 Nishiazabu, Minato-ku, Tokyo, 106-0031, Japan

Representative director

Chief Executive Paul Chapman

Founded

April 23, 2012

Capital

1.7 billion yen including capital reserve as of December 2020

Main business activity

Development and operation of “Moneytree®︎”, a personal finance management service for individuals and “Moneytree LINK®︎”, a financial data platform for enterprise in Japan

Number of employees

94 as of February 2021

Main investors

Baillie Gifford & Co.
DG Incubation, Inc.
Fidelity International
Fukuoka Financial Group, Inc.
Hiroshima Venture Capital Co., Ltd.
Ikeda Senshu Capital Co., Ltd.
Mitsubishi UFJ Capital Co., Ltd.
Mizuho Capital Co., Ltd.
Salesforce.com
SBI Investment Co., Ltd.
SMBC Venture Capital Co., Ltd.
Angel Investors

Founders

Paul Chapman

Chief Executive and Founder

Paul co-founded Moneytree KK in 2012. Originally from Melbourne and now based in Tokyo, Paul attained a Bachelor in Business, Banking & Finance and a Diploma in Language (Japanese) from Monash University. Prior to starting Moneytree, Paul served as IT Director at En World and, in 2009, he started Long Weekend LLC, a software development firm focused on creating products for the emerging mobile market.

Ross Sharrott

Chief of Technology, Executive Director, Australia and Founder

Ross co-founded Moneytree KK in 2012. Ross has over 10 years’ experience leading engineering and product teams from companies such as Long Weekend LLC, En World, and AtlantiCare. In 2018, Ross was appointed as a member of the Advisory Committee to the Data Standards Body, which aims to set the technical standards for the transfer of financial data within the Open Banking ecosystem in Australia.

Mark Makdad

Chief of Platform and Founder

Mark co-founded Moneytree KK in 2012 and leads Moneytree’s permission-based financial data portability platform, Moneytree LINK. As a founding director of the Fintech Association of Japan, Mark has been at the forefront of open banking regulatory framework changes in Japan.

Company history

2020

Series C1 Funding through third-party allotment of shares underwritten by Fidelity International
Renamed the financial data platform and associated business sector from "MT LINK" to "Moneytree LINK"
Released "LINK Kit", a development tool to fully support the integration of asset management functions into enterprise services
Completed corporate rebranding and website renewal
Implemented initiatives to promote new ways of working for the new normal
Accredited with ISO 27001 certification in Japan and Australia
Launched a new business sector "Professional Services"
Discontinued services in Australia

2019

Selected as a finalist of "Thought Leader of the Year" for 2019 Fintech Business Awards
50 enterprise customers for Moneytree LINK
Launched a paid service "Moneytree Grow"
Winner of “Future of Financial Services Award“ for Tech Rocketship Awards held by the British Embassy Japan and the Scottish International Development Agency
Selected by the Australian Competition and Consumer Commission (ACCC) as one of the 10 companies to test the Consumer Data Right (CDR) ecosystem

2018

Winner of “Best Growth Stage Startup” at Next Money Asia 2018 Fintech Finals
Submitted public comment on Open Banking policy and regulation in Australia for the "Report of the Review into Open Banking" released by the Treasury
Selected as a finalist for "Fintech Entrepreneur of the Year" of 2018 Fintech Business Awards
Winner of Mizuho Innovation Award 2018 January - March
Moved head office location from Harajuku to Nishi-Azabu, Tokyo, Japan
Launched Android version of paid service "Moneytree Work Expenses"
Launched Android version of paid service "Moneytree Corporate" in Japan
Ross Sharrott, Founder and CTO, selected for "Australia Open Banking Data Standards Body Advisory Committee"
Joined "Japan Association for Financial APIs" as a founding member and Mark Makdad, Chief of Platform and Founder serves as Board of Directors
Completed “Electronic Payment Service Provider” registration as an open banking compliant entity with Japan’s Financial Services Agency

2017

Presented the first transactional API demo in a development environment in Japan with Mizuho Bank at FIBC 2017
Grand Prize Winner of "Insurtech Open Innovation Business Contest" by Dai-ichi Life Insurance, Japan Post Insurance and NTT Data
Series B Funding led by SBI Investment Co., Ltd.
Joined "Singapore FinTech Association", a cross-industry non profit initiative
Launched Personal financial management app "Moneytree" in Australia
Published a White Paper on Open Banking "Data portability in Australian financial services"
Selected as "Fintech 250" at CB Insights Future of Fintech
Joined "FinTech Australia", a non-for-profit industry organisation
Selected as "50 Top Emerging Fintechs" for Fintech 100 released by KPMG and H2 Ventures‍
Winner of open innovation program "collab 2.0" by MetLife and LumenLab

2016

Launched Android version of "Moneytree" app in Japan
Selected as a finalist for Pioneers Asia 2016 "Pioneers Asia Challenge" pitch contest
Obtained independent privacy certification by TrustArc (formerly TRUSTe) across all platforms
"Mark Makdad, Chief of Platform and Founder, participated in and presented at “Working Group on Financial Group of the Financial System Council” sponsored by Japan's Financial Services Agency
(Moneytree participated in and presented at government-sponsored industry working group that met regularly throughout 2016-2017 to define industry guidelines for implementing open APIs in banking.)"
Selected as a finalist for Finovate Asia 2016 pitch contest
Selected as "FinTech Asia 100" for Next Money/EY
20 linked enterprise customers for Moneytree LINK

2015

Launched a permission-based data sharing financial data aggregation and portability platform, Moneytree LINK for enterprise customers
Selected as a finalist for Financial Innovation Business Conference FIBC 2015 fintech competition
Launched a paid service "Moneytree Corporate" in Japan
Joined "Fintech Association of Japan" as a founding member and Mark Makdad, Chief of Platform and Founder serves as Board of Directors, API and Security Regent
Series A Funding led by Salesforce.com. First Japanese venture to receive simultaneous investment from the funds of all three Japanese Megabanks
Selected as IBM Bluemix Japan first official fintech API partner
Selected for MasterCard Start Path accelerator program
Web version of Moneytree was launched in Japan
Selected as a finalist for Fukuoka Financial Group "X-Tech Innovation 2015" business contest

2014

Selected as a finalist for Tech in Asia "Startup Arena" pitch contest
Launched a paid service "Moneytree Work Expenses" in Japan
Awarded Apple's App Store "Best of" for iPad in Japan

2013

Personal financial management app "Moneytree" for iOS launched in Japan which allows users to automatically view all of their bank accounts, credit cards, digital money, mileage, points, and securities together in one place.
First in Japan's fintech industry to obtain independent privacy certification by TrustArc (formerly TRUSTe), a globally recognised privacy verification program
Moved office location from Shibuya to Harajuku, Tokyo, Japan
Seed Funding led by DG Incubation, Inc., Japan’s premier international VC
Awarded Apple's App Store "Best of" for iPhone in Japan

2012

Moneytree was founded in Japan by Paul Chapman, Mark Makdad and Ross Sharrott with the mission of bringing consumers, small businesses, and banks closer together.